New Mel Foster Site Unmatched in the Region

December 15, 2009

December marks a milestone for Quad Cities real estate websites when Mel Foster Co. will launched the new www.melfosterco.com. It is packed with user-friendly features such as intuitive search, more and larger photos, mapping, and an enhanced new construction section; all of which have been optimized for speed. "Today's consumer wants information quickly and with no hassles," says Mel Foster Co. Director of Marketing, Kris Ratigan.

The new look and enhanced features reflect suggestions by Mel Foster's clients, consumers, agents and staff members. According to Ratigan, "We are always looking for ways to improve the Real Estate buying and selling experience for our clients. It was time to give our website a facelift."

The company chose to work with Terrostar - a Davenport company that specializes in custom web design, internet marketing, e-commerce and search engine optimization. Together they developed a site designed to suit Mel Foster Co.'s clients, agents and staff. The site is driven by a robust content management system that allows Mel Foster Co. to keep every aspect of it current and relevant. For consumers, hourly updates and improved search features will offer a user experience unmatched by local real estate websites. "When we set out on the development of this website, we focused on usability and performance. I feel we succeeded in both," says Tom Terronez, Terrostar's President.

The project took 10 months to complete. It is currently going through rigorous browser-testing and validation to ensure optimum performance. The launch process will begin early Friday morning and should be viewable to users within a few hours.


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