The Name Game. The first thing you'll need to do is choose an effective domain name or URL. It may be difficult to get the perfect domain name - many are taken by other companies or by brokers who buy up domain names cheap in hopes of selling them for more money. If your ideal name is already taken, don't give up just yet. Visit the site & you may find information on how to purchase the name. Although it may cost you a few extra dollars, it is money well spent if it makes finding your website easier. Also remember that you don't have to settle for just one URL - you can have many that point to the same website. Domain Name Research and acquisition is a service we provide. Contact us for more details.

Hey, Good Lookin'. Next up: A pleasing design and an engaging website. We can't emphasize enough how important aesthetics are to your visitors. Professional web designers understand how users will view sites, react to different colors and tones, and find their way around on your site. Organization and layout are important and it always pays to use someone with intimate knowledge of these factors even on the simplest of sites in order to get the most out of it. If the user feels like they understand your site and that it is designed for them, they are more likely to want to come back. Visit our project portfolio to view a small sampling of our design work.

What's New, Pussycat? Keep your content current. We recommend that you have sections that you update at LEAST once a month. While most common form of keeping content current is having a latest news section, you can also make your site a resource for users to get the latest news in your industry. Frequently updated whitepapers, links to articles in industry publications, or even a blog or podcast can make your site into a useful reference that users will return to. We specialize in content development, copy editing and also offer consulting services for a reasonable cost to our clients.

Ch-Check It Out. Finally - remind your visitors that you are there through Search Engine Optimization (SEO), advertising, and eNewsletters. You can lure visitors to your site by being current and aggressive with your SEO to ensure that users will find you. Build traffic by pasting your domain name on every piece of advertising that you create. We also recommend having an opt-in area on your site where your customers can sign up to be emailed an online newsletter or special offers. To request more information on this topic, please fill out an SEO or Email Marketing inquiry.

You don't have to be a one-hit wonder. Once you follow a few simple rules, it's easy to create a website that visitors will want to return to again and again. Choose a memorable domain name, have a site that is designed in a user-friendly way, fill your site with current and relevant content, then finally, shout that website to the rooftops.